Global Smart Advertising Services Market Size & Outlook
Global smart advertising services market, 2017-2030 (US$M)
Related Markets
Global smart advertising services market highlights
- The global smart advertising services market generated a revenue of USD 431.5 million in 2022 and is expected to reach USD 1,878.3 million by 2030.
- The market is expected to grow at a CAGR (2023 - 2030) of 20.2% by 2030.
- In terms of segment, search engine advertising accounted for a revenue of USD 113.6 million in 2022.
- Social Media Advertising is the most lucrative service type segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2022.
- Country-wise, U.S. is expected to register the highest CAGR from 2023 to 2030.
Global data book summary
| Market revenue in 2022 | USD 431.5 million |
| Market revenue in 2030 | USD 1,878.3 million |
| Growth rate | 20.2% (CAGR from 2022 to 2030) |
| Largest segment | Search engine advertising |
| Fastest growing segment | Social Media Advertising |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Email Advertising, Video Advertising, Search Engine Advertising, Mobile Advertising, Social Media Advertising, Online Display Advertising |
Other key industry trends
- In terms of revenue, the North America accounted for 36.4% of the global smart advertising services market in 2022.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, U.S. is the fastest growing regional market and is projected to reach USD 470.9 million by 2030.
Search engine advertising was the largest segment with a revenue share of 26.33% in 2022. Horizon Databook has segmented the Global smart advertising services market based on email advertising, video advertising, search engine advertising, mobile advertising, social media advertising, online display advertising covering the revenue growth of each sub-segment from 2017 to 2030.
Digital media and digital displays are the preferred choices of consumers in the advertising market as they help advertisers reach their potential consumers and offer the ability to customize campaigns depending on the demography and size of the audience.
There is a substantial shift observed from traditional static displays to digital displays. The adoption of digital media and displays recorded a noteworthy outcome in capturing consumers attention, encouraging consumer interaction, and increasing brand recognition.
Social media interaction, fast-moving marketing trends, and technological advancements are responsible for the adoption of digital media and displays for smart advertising. Upgrade report license to gain access to the complete analysis.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Smart Advertising Services Market Scope
Smart Advertising Services Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| BlueFocus | View profile | 11-50 | Falkenstein, Sachsen, Germany, Europe | https://blue-focus.com/ |
| Vayner Media | View profile | 501-1000 | New York, New York, United States, North America | http://vaynermedia.com |
| The Interpublic Group of Companies Inc | View profile | 56800 | 909 Third Avenue, New York, NY, United States, 10022 | https://www.interpublic.com |
| IBEX Ltd | View profile | 32000 | Crawford House, 50 Cedar Avenue, Hamilton, Bermuda, HM 11 | https://www.ibex.co |
| X (formerly Twitter) | View profile | 1001-5000 | San Francisco, California, United States, North America | https://twitter.com/home?lang=en |
| TikTok | View profile | 10001+ | Los Angeles, California, United States, North America | https://www.tiktok.com |
| Omnicom Group Inc | View profile | 75900 | 280 Park Avenue, New York, NY, United States, 10017 | https://www.omnicomgroup.com |
| The Walt Disney Co | View profile | 225000 | 500 South Buena Vista Street, Burbank, CA, United States, 91521 | https://www.thewaltdisneycompany.com |
| Alibaba Group Holding Ltd ADR | View profile | 204891 | 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, | https://www.alibabagroup.com |
| Deloitte | View profile | 10001+ | London, England, United Kingdom, Europe | https://www2.deloitte.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Alphabet Inc Class C | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
Global smart advertising services market size, by regions, 2017-2030 (US$M)
Top 10 countries: Smart advertising services market size, 2022 (US$M)
Global smart advertising services market share, by service type, 2022 & 2030 (%, US$M)
Smart advertising services market: Opportunity assessment by country
Global smart advertising services market, by region, 2022 (US$M)
Related industry reports
Related statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
