Europe CBD Pouches Market Size, Share & Trends Analysis Report By Content (Up To 10 mg, 10 mg - 20 mg), By Type (Flavored, Unflavored), By Distribution Channel (Offline, Online), By Country, Segment Forecasts, 2025 - 2033

Europe CBD Pouches Market Summary

Increasing product availability, regulatory clarity, and wellness adoption across diverse age groups are fueling sustained growth. The rapid growth of the CBD pouches industry in Europe is primarily underpinned by a structural shift in consumer health and wellness behaviors, where there is rising demand for non-invasive, smoke-free delivery methods for cannabinoids. CBD pouches offer a discreet, controlled, and socially acceptable alternative to vaping or smoking, aligning well with the region’s increasing emphasis on harm reduction and preventive health. This is particularly relevant in countries like Sweden, Germany, and the Netherlands, where tobacco alternatives such as nicotine pouches have already normalized oral delivery formats and set a precedent for adoption.

Moreover, regulatory evolution across Europe is progressively creating a more stable and predictable environment for CBD product development. The EU’s novel food regulations and the increasing number of national frameworks clarifying the legality of non-psychoactive cannabinoids have enabled both domestic and cross-border players to expand confidently. This regulatory clarity has supported the entry of more sophisticated, quality-driven brands offering lab-tested, flavor-enhanced, and compliant CBD pouch products. As a result, consumer trust in CBD has improved, encouraging uptake across a broader demographic, including first-time users and health-conscious professionals.

Furthermore, the European market benefits from robust digital and retail infrastructures that facilitate product accessibility and education. Direct-to-consumer online models and the presence of CBD products in pharmacies, health stores, and wellness boutiques have significantly expanded reach, particularly in urban and semi-urban regions. In addition, the region’s strong preference for clean-label, sustainably sourced, and vegan-certified products has shaped product innovation in CBD pouches, with leading brands tailoring their offerings to meet local sensibilities around transparency and quality. These factors, combined with rising consumer literacy around cannabinoids, are collectively propelling sustained growth in the European CBD pouches category.

Consumer Insights for Europe CBD Pouches Market

Female consumers in Europe are more inclined toward CBD pouches due to their discreet, wellness-aligned format. Male users participate as well but tend to favor performance or recovery-driven formats over low-dose, routine use.

CBD pouch adoption is most common among adults aged 25-44, who integrate it into work-life balance routines. Younger users are drawn to trend appeal, while older adults adopt it more slowly, often for pain or sleep support.

Key consumer pain points include regulatory inconsistency, lack of product transparency, high costs, limited flavor variety, and low offline accessibility, especially outside metropolitan areas.

Brands winning in Europe include Canndid, FlowBlend, Nicopods, and V&YOU, thanks to their compliant formulations, trusted sourcing, and appeal to both wellness and lifestyle consumers.

Content Insights

The 10 mg - 20 mg segment led the market with the largest revenue share of 50.35% in 2024. The dominance of 10-20 mg CBD pouches across Europe reflects a convergence of regulatory permissibility, consumer preference for moderate therapeutic doses, and the growing normalization of CBD for daily wellness. This dosage range provides perceptible effects suitable for anxiety management, sleep regulation, and musculoskeletal relief, yet avoids psychoactive concerns. The 10-20 mg tier also aligns with EU consumer expectations for functional health products that offer reliable, standardized benefits without requiring medical supervision, thereby fueling demand across the UK, Germany, Netherlands, and the Nordics.

The CBD pouches with up to 10 mg segment is anticipated to witness at the fastest CAGR of 20.9% from 2025 to 2033. The sharp projected growth of CBD pouches under 10 mg across Europe is closely linked to the rise of micro dosing culture, particularly among wellness-focused, younger consumers. This segment-most pronounced in countries like France, Denmark, and Spain-prioritizes light, sustainable cannabinoid intake integrated into daily routines. Moreover, sub-10 mg formats ease entry for first-time users wary of cannabis associations, while also complying with stricter THC thresholds in certain EU regions. This growth is amplified by the increasing popularity of low-dose formats in supplements and nutraceuticals, mirroring broader functional health trends.

Type Insights

The flavored CBD pouches segment led the market with the largest revenue share of 87.18% in 2024. Flavored pouches dominate the European market because they enhance the palatability of hemp while aligning with consumer expectations shaped by the nicotine pouch and gum categories. Flavor diversity, such as citrus, mint, and berry, is a critical differentiator in a product landscape where taste, mouthfeel, and branding influence purchasing decisions more than cannabinoid content alone. In competitive urban markets like Berlin, Amsterdam, and Stockholm, brands that deliver both flavor experience and wellness function, such as Canndid, V&YOU, and Nicopods, capture the largest consumer base, particularly among lifestyle-driven demographics.

The unflavored CBD pouches segment is expected to grow at the fastest CAGR of 18.6% from 2025 to 2033. Though smaller in current market share, unflavored CBD pouches are gaining traction among Europe’s growing cohort of ingredient-conscious consumers who prioritize minimalism, purity, and full-spectrum formulations. This trend is especially visible in Scandinavian and Central European markets, where consumers are deeply skeptical of synthetic additives and favor transparency and clean-label claims. Unflavored pouches are increasingly positioned as "functional wellness" tools rather than recreational products, catering to users who view cannabinoids as nutritional aids, particularly in older or therapeutic consumer segments.

Distribution Channel Insights

The offline segment led the market with the largest revenue share of 65.17% in 2024. The offline dominance in Europe is grounded in the continent’s fragmented regulatory framework and consumer reliance on trusted retail environments, such as pharmacies, natural health shops, and licensed CBD boutiques. In markets like Germany, Austria, and Italy, offline channels benefit from greater consumer trust, particularly in navigating novel food regulations and verifying product legitimacy. Moreover, point-of-sale education and pharmacist recommendations are especially valued among older demographics and new users, making brick-and-mortar outlets central to consumer onboarding.

The online segment is expected to grow at the fastest CAGR of 21.8% from 2025 to 2033. Despite regulatory complexity, online CBD pouch sales are growing fastest in Europe due to cross-border e-commerce, broader SKU availability, and convenience-driven shopping behavior, particularly among younger, urban populations. Online platforms allow brands to overcome regional distribution limitations while offering lab reports, educational content, and subscription models. The UK, Netherlands, and Scandinavian consumers are leading this trend, often opting for brands like Chillbar and Cannadips Europe, which prioritize digital-first strategies, localized language support, and transparent ingredient sourcing to build consumer trust and loyalty.

Key Europe CBD Pouches Company Insights

The Europe CBD pouches industry is becoming increasingly competitive as both established brands and new entrants focus on product innovation, quality improvements, and competitive pricing. Leading manufacturers are actively expanding their presence across both offline retail and online platforms to improve accessibility and consumer reach. In addition, companies are investing in advanced delivery technologies to boost the bioavailability and effectiveness of CBD. The entry of major tobacco companies is further reshaping the landscape, bringing deep resources, extensive distribution networks, and regulatory expertise to the sector. As consumer demand grows for discreet, smoke-free CBD formats, and regulatory clarity continues to improve, the market is poised for sustained growth in the coming years.

Recent Developments

• In November 2024, Cannadips partnered with Dark Horse Cannabis to bring their smokeless cannabis pouches to Arkansas, marking the brand’s first cannabis-specific product rollout outside California. The move included various flavors and formulations designed for discreet, fast-acting consumption via Arkansas dispensaries.

• In February 2023, Cannadips Europe, a SpectrumLeaf brand known for its premium CBD snus products, collaborated with Haypp Group to launch the innovative Cannadips Terpene Pouch Collection. Available on Haypp’s e-commerce platform snusbolaget.se, these pouches harness the natural properties of plant-derived terpenes in a convenient, easy-to-use format. Completely free from tobacco, nicotine, CBD, and THC, the collection is designed as a healthier alternative for snus users seeking a cleaner, plant-based experience.

• In January 2023, Cannadips Europe partnered with Snushus AG to launch the All Natural CBD snus pouches, including five flavors in the Core Collection, 10 flavors in the Limited Edition, 3 in the CBG+Caffeine Line, and 4 in the Terpene Range (no CBD) in Switzerland. Through this partnership, the company is selling all five flavors of the Core Collection online at both Snushus.ch (and Snushus.eu) and in all Snushus stores across Switzerland. This strategy helped the company to expand its market share in Switzerland and Europe.

Europe CBD Pouches Market Report Scope

Europe CBD Pouches Market Report Segmentation

This report forecasts revenue growth at country level and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the Europe CBD pouches market report based on the content, type, distribution channel and country:

• Content Outlook (Revenue, USD Million, 2021 - 2033)

  • Up to 10 mg

  • 10 mg - 20 mg

  • Others

• Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Flavored

  • Unflavored

• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

  • Offline

  • Online

• Country Market Outlook (Revenue, USD Million, 2021 - 2033)

  • UK

  • Germany

  • France

  • Spain

  • Sweden

  • Denmark

  • Norway

  • Netherlands